ASSET approach is to empower executives and employees to make more accurate and reliable business decisions by providing world-class Enterprise Portal, Document and Content Management products and services. ASSET products deliver secure and timely access to the necessary information, smooth collaboration between teams, automated business process management and delivery of interactive services to the organization’s customer/partners via web-based and mobile business solutions.

Over the past 16 years, ASSET has partnered with its customers to provide successful high quality software development and project management services in the e-business arena. We understand the business problem, define the required software to solve it, design, develop and finally implement the software to best satisfy the business needs through industry-proven methodologies.

ASSET was originally founded in 1991. ASSET is widely recognized in the Middle East as a leading solutions provider for Content Management, Document Management, Workflow, Collaboration Management, Mobile Applications, Records Management, Portal Solutions, e-Business technologies, with over 160 clients throughout the Middle East and the US.

ASSET's successful track record and expansion in the U.S. marketplace through its own branch in Boston, represents successful model for offering high quality software and programming services. ASSET provides a full-fledged services program covering all areas of project design and management, guaranteeing the implementation of a successful software solution. ASSET can provide full turnkey solutions relating to either on-site or offshore project outsourcing.

ASSET is a subsidiary of a major venture capital investment bank-Mansour & El Maghraby Investment & Development Group – one of Egypt's top private sector conglomerates with more than 11,000 employees and annual turnover exceeding US $ 10 billion - with a vision of broadening the scope & scale of business worldwide. 

ASSET has branches in the Dubai, United States of America, Tunis, and the kingdom of Saudi Arabia. ASSET has also penetrated other markets in 20 other countries such as Kuwait, Qatar, Syria, Libya, Sudan, Bahrain, Oman, etc... through well-selected, reputable and efficient distributors and business partners . 

Value Proposition

We believe that the value of our proposition can be recognized according to the following:

• We deliver products and solutions, which really work with minimal implementation efforts
• Proven track and strict focus in respect to developing Enterprise Content Management products for 16 years
• Economical and flexible licensing scheme
• We encourage potential customers to verify their solution concept using our product prior to contract stage to ensure maximum customer satisfaction and comfort. (What you see is what you get)
• Efficient and prompt technical & customer support
• Commitment to partners & clients for future to continuously enhancing and updating our product with their feedbacks. We announce two releases per year
• Provide finished products rather than discrete components to reduce implementation and maintenance cost and maximize the project stability
• Our products fit financial, banking, government, oil and industrial sectors. They add value to existing business applications through enabling them with personalized view for critical information, attaching physical documents to traditional records, automating manual work processes and provide huge search capabilities. Typical example are: e-government services, HR, Purchasing, credit automation, loans management, investment follow up, customer services, stores, archives, data banks, decisions support applications and many others

Company Strategy

People: People make things happen.

Our strategy is selecting the right people to perform the required function. Our development center has over 100 highly qualified and certified software engineering professionals who use state-of-the-art tools and technology to deliver competitive and quality cost effective solutions on time.

Quality starts from selecting our team members, to organizing and structuring the company, to developing products and offering services, to marketing and servicing our customers. Quality establishes our reputation with customers in the different industries.

Investment in research and development in new data and information processing fields – is a strategic direction to ASSET. The investment serves to enrich ASSET's offering with vertical solutions to meet customer requirements. These solutions are flexible and dynamic to meet those requirements. ASSET strategy in research is to maintain the balance between free research and orienting it towards specific technologies and solutions that add value to our customers. ASSET has a team dedicated for the research and development whose sole responsibility is to track and investigate the latest technological trends and the industry standards and deploy them together with the market feedback for continuous product enhancement.

Support & Services: The client is the reason for our existence.

ASSET reputation depends on its support and services to the client. ASSET offers its own support to its products through well-trained network of sales and marketing. In addition, ASSET requests that all its distributors and business partners do perform the first level of support to the clients in their own region. Direct relationship between ASSET and the clients are also established to assure client satisfaction. Support covers all areas from "How to" questions, handholding, education, fixing problems, and code debugging. Support covers also client's additional requirements to make sure ASSET team are aware of it. Effective, prompt and quality support are a key strategy to ASSET in order to save the client's time and effort.

ASSET support strategy is to help the client being independent while fully understanding and utilizing ASSET's products in his/her environment. Services cover areas supporting ASSET's product line. These are installation, training, and outsourcing services that could be offered, based on client's request, to fulfill the tasks required to accomplish a successful environment. All services are monitored through professional project management resources and tools.

Marketing: Market driven, Objectives accomplishment oriented.

ASSET strategy is to penetrate various markets through business partners and offices and provide the best support and services. The penetration of the market is accomplished through well- selected, reputable and efficient distributors and business partners. Enforcing the penetration with ASSET competent personnel achieves total satisfaction of the clients and provides a strong momentum for the product launch in the area. Training distributors’ personnel on ASSET's products for marketing and sales support, and for first line after-sale support, follow up, periodical updates, and monitoring are done to assure the quality of sales and marketing activities. ASSET involvement in large size projects is a must, with the appointed distributor to ensure the highest levels of customer satisfaction.

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